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About two million years ago, our oldest ancestor saw the light in Africa and his children since then have kept on moving all across the world. Today, the slogan «This Is Africa», would like to pay tribute to the African continent the cradle of the human race and commemorate the first great exodus by materializing its open minded and unifying attitude into high quality urban items. Ultimately, THIS IS AFRICA ® aims to speak to the entire human race, rather than focusing just on the African community.
The creators of the brand want to pass along a message of peace, love, unity, fraternity and hope. The brand prides itself on providing quality urban wear.